BOSCH – YOUR PERSONAL ASSISTANT

Commercial (2017)

 

An assistant that gently wakes you up in the morning, makes your coffee, drives the car round. And much more besides. It may sound a little decadent at first, but it is undeniably practical. The only strange thing is that the assistant looks exactly like its boss. And that there isn't just one of them...

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The Internet Of Things (IOT). For some it's a very worrying thought, for some it's a positive prospect for the future.

So the question when coming up with ideas was, what actually constitutes IOT, what do you gain from it? Sometimes, if you look at it positively, there is relief in many areas of life. It makes everyday life more comfortable and easier. So you can definitely say that the IOT can become a person's personal assistant. And that was also the starting point of the concept: IOT the personalized companion in all situations.

At the International CES 2017 in Las Vegas, Bosch presented how connectivity simplifies everyday life and introduced the topic with this film.

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CREDITS

 

CAST  Dominik Klingberg, Julia Kelz     

DIRECTED by  Cyprian Hercka & Patrick Schlosser     

CONCEPT  Cyprian Hercka

WRITTEN by  Patrick Schlosser     

DOP  Till Müller     

PRODUCTION  Wildcard Communications GmbH (Jens Gronek) 

GAFFER  Hartmut Pollitt     

SET DECORATION  Adriano Ciarrettino     

MAKEUP ARTIST  Danielle Guillaume     

COSTUME  Christiane Peters

PRODUCTION MANAGER  Jörg Rudolph     

FIRST ASSISTANT DIRECTOR  Ann-Christin 'Aki' Wegner     

FIRST ASSISTANT CAMERA  Holger Pest     

SET PHOTOGRAPHER  Cornelis Gollhardt     

EDITING  Matthias Scharfi     

VFX SUPERVISOR  Cyprian Hercka     

VFX  Johannes Tönne, Frank Cieslik     

COLORIST  Rainer Bültert     

CLIENT  Robert Bosch GmbH

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AWARDS

 

• Intermedia-globe in Gold 2017 – Category Sales Promotion